The Lovely is a beautiful retail store in Nantucket, MA, owned by some of the most wonderful people you will ever meet. Summer 2016 was my first hands on experience working in retail marketing at The Lovely. As for digital marketing, I ran all social media outlets. This included creating and scheduling posts, as well as analyzing posts success. Additionally, I created a number of marketing materials including business cards, flyers and postcards for the shop. Summer 2017 my role at The Lovely included some of the same responsibilities as well as working on event planning and management throughout the season. Here is a quick snapshot of some of my social media posts over the past two summers. If you are ever in the Nantucket area you will not regret checking this boutique out, just let them know Taylor sent you!